Starting a blog is one thing and getting traffic to is another whole story.If you are struggling for traffic, this post is just for you. I will be teaching you On-Page SEO, which is the backbone of your Blog/Website.
Every newbie who steps into this field doesn’t really know what lies ahead. Starting a WordPress blog is the easiest thing in this whole process. If you have a little technical knowledge, you can easily start a blog.
But, Later on, you will figure it out. Whatever you dreamed of now looks very far away from you. You have a good blog with the excellent posts but, There is little or no traffic coming to it.
That’s a real disappointment.
In this post, I will teach you everything about On-Page SEO. If it is followed correctly, you will see the results in a short period.
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What Is On-Page SEO And Why It Is Needed?
On-page SEO is all about optimizing your blog post, like SEO Optimized Article, Keyword placement and all.
If you are not ranking on the first page, then there could be many factors behind it.
On-Page SEO play a vital role in ranking, so you have to be ensured that your post is optimized perfectly. If the On-Page SEO is not strong, No matter how much backlinks you build, it will not be easy to rank on the first page.
Google consider many things for ranking a page like Backlinks, DA, Social shares but it is must, to have a fully optimized blog post.
Overall, On-Page SEO is the first thing you are going to do before moving to other things.
Now, I will be teaching you all the proven methods to optimize your article for ranking it on the first page.
Here are the latest Google ranking factors (Credit- Searchmetrics)
It seems to be clear now that On-Page SEO and Off-Page SEO both are important in ranking.
But, before you move to Off-Page SEO, Your On-Page SEO needs to be strong.
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On-Page SEO Techniques
As the infographics say, It’s obvious that “Content is the king.” You may have heard this before, on any other blog.
If your content is not up to the mark, there is no point you are going to get traffic, No matter how strong you On-Page SEO and Off-Page SEO is.
Maybe you get to the first page. But, if your content is not good and doesn’t provide any value to your readers then your engagement will decrease insanely. People who are coming to your blog are not staying longer reading your post which will lead to increase in your bounce rate.
And you simply can’t cheat Google. Google will understand that this is a low-quality page and people are not showing interest in your articles, and it will kick your blog down.
Hence, Content is the king and always will be.
Try to write longer and detailed posts (more than 1000 words). The longer and a detailed article will build trust in your readers. If they get what they are looking for, then they will visit again.
Try to embed videos in your posts if possible. It increases the on-page time of your readers which helps in lower bounce rate.
Here is an article, It will help you in producing a quality article.
#2- Blog Post Title
Your title for your blog post plays a significant role in On-Page SEO optimization. It is the first thing which is seen by the user, and they are only going to open it if it sounds beneficiary for them.
Having a fancy title will attract more users. Also, try to add modifiers like Best Guide, 2017, Detailed analysis, etc.
But, That’s not all.
You have to put your target keyword in it.
Make sure to put your LSI keyword in your title and if possible try to add it in the beginning.
Permalink structure is also very important factor in On-Page SEO.
Again, add your keywords in Your Permalink.
The idle structure of permalinks is once with dashes like this.
It is the recommended structure and supported by every browser. If you don’t have your URL structured like this, then I recommended you to set your structure with dashes.
Most of the bloggers use dash structured permalinks, and they also suggest the same.
#4- Title & Heading Tags
In WordPress, You will find headings Tags from <H1> to <H6>.
By default, The title is set as the <H1> tag. Thus, there is no use to use a <H1> tag in the post. Use Tags from <H2> to <H6> for the heading and sub-headings in your post.
Don’t overuse <H2> and <H3> tags because google’s algorithm doesn’t like it.
Also, add LSI keyword in your heading tag.
And use your keyword at the beginning of your title <H1> tag.
#5- Meta Tag
Write an attractive meta description for your blog post. A well-written description attracts much visitors because, after the title, description is the second thing which a user sees before clicking on it.
Hence, It is a vital factor of On-Page SEO. Write an attractive meta description which can attract visitors and also add the keyword in it.
Multimedia like images and videos are a great way for increasing engagement in your blog.
- Videos- Try to embed videos on your post. Sometimes, People prefer watching a video over reading an article. After google, youtube is the second largest search engine. So you can understand how much is the videos are important nowadays. It is not necessary to add your own video; you can add anyone’s video and simply give them credit. Videos also help in decreasing the bounce rate.
- Images- Make sure to add images in you every blog post. Images make your post much appealing, and it is very recommended. Add keywords in image description and ALT tag and also compress images before uploading. The Higher size of images impact on your loading time.
It is very important to maintain the density of your keyword in your post. Use around 1.5% with mixed LSI keywords.
Places to put keywords in the post
- Title Tag
- Heading tag (LSI Keyword)
- In the first paragraph LSI Keyword)
- image ALT tag
- SEO Title
- meta description
Maintain the overall density around 1.5%
#8- Internal Linking
Always interlink your previous articles in your posts it is an important factor in On-Page SEO Technique. Use keyword as the anchor text when interlinking.
Interlink articles only where it is needed don’t over do it. Doing so will increase your pages views, and your visitors will spend more time on your blog which will decrease your bounce rate.
It also shows to search engines that you are providing extra useful information to the visitor.
Only Interlink related and necessary posts.
#9- External Linking
It’s good to add external links to another blog. If you are providing any information and there is some other posts on any other blog don’t hesitate in linking.
It’s a good thing and a must to do factor of On-Page SEO
Through this Google can better understand your content if you are linking to a high authority website.
Also, If you are using a piece of information or infographics, then always link to their site, it is highly recommended.
Only link to trusted sites and use a do-follow tag and if you are not about any websites authority and popularity, use a no-follow tag there.
#10- Faster Website Loading Time
Google has stated that faster loading of web pages are considered as an SEO ranking factor.
Hence, it is very important to make sure your website is loading fast. You can use CDN like CloudFlare to boost your speed and loading time.
Compress your images before uploading, Use cache plugin, optimize your database and most important to use a faster web hosting like Bluehost.
Make sure your website is not taking more than 4 sec to load.
#11- Responsive Design
If you don’t have a mobile- friendly website, then it is highly likely that Google will penalize you. It is most important to have a responsive design of your site.
Nowadays, People are using their smartphone and tablets more than their laptops or desktop for surfing the internet. Hence, having a responsive design will also boost your traffic.
#12- Social Sharing Buttons.
Having social sharing buttons on your blog give you the opportunity to reach a new audience through the people who read your blog and shares in their circle.
It may not plays a direct role in ranking but, it will help in the promotion and getting new visitors.
So, make sure to have social sharing enabled on your blog.
Wrapping it up
These are the 12 proven On-Page SEO techniques, which are highly recommended for you to follow, for getting a higher page rank.
Here is a short quick recap of On-Page SEO in 16 steps
- Start title with keyword
- SEO friendly URL/Permalink
- Add Modifiers to your title
- Use <H1> tag for title
- Use Multimedia
- Use <H2> to <H6> for heading and sub-headings
- Put your Keyword in the first paragraph of your title
- Responsive Design
- Internal Linking
- External Linking’
- Boost Site Speed
- Use LSI Keywords
- Optimize Your Images and add keywords in Title and ALT tag
- Use Social Sharing Buttons
- Post Long and Detailed Content
- Boost Dwell time (The Time visitors are spending on your site)
Here is an infographic by Backlinko.com
If you like my post, then do share it and if you have any question, feel free to ask below.
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